Eindhoven · In build · Adults only
The discreet place for adult connection
One world for adults (18+) — built around real consent, privacy and direct relationships with makers.
Eight worlds. One place.
Adult social life is split across tools that take neither your privacy nor your boundaries seriously. SUGR brings it together, with consent and an 18+ line built in.
- Media & feedPosts, stories and shorts in a feed that respects your attention. No bottomless scroll, no fake popularity.
- CreatorsDirect relationships with your audience, your own prices, accountable payouts.
- CommunityPrivate rooms for shared interests, on your terms.
- EventsFrom intimate nights to private gatherings, with your own ticket link.
- AudiobooksErotic stories and audio, told with care. For the imagination.
- MarketplaceProducts and digital content, server-set prices, accountable payouts.
- LivestreamLive participation, labelled and held, with clear boundaries.
- Couple SpaceA shared space for couples: calendar, wishes, date nights. Private.
Sensual. Not explicit.
Made with care.
Every world is designed with the same hand: warm, adult and discreet. Mood through light and suggestion, never through shock.
Trust is not a slogan. It is the architecture.
Adults only (18+)
itsme is the intended Dutch rail and is not live. Until then the 18+ line is an age boundary, not a check. No document, no face scan.
Privacy that minimises
Age data stays separate from marketing and personalisation. What we do not need, we do not keep.
Consent is reachable
Block, report, set a boundary and recover are visible controls. No buried setting, no 18+ label that pretends.
Human and AI kept apart
Real creators and the Soul AI companion are structurally distinct. You always know who you are talking to.
Direct monetisation
Makers combine memberships, media and live, with server-set prices and real payout records. The relationship stays with the maker.
No manipulation
No fake scarcity, no fake popularity, no addictive loops. Growth comes from value, not tricks.
Your audience. Your price. Your rules.
For makers, SUGR is built on one principle: the relationship stays yours. No feed algorithm between you and your audience — memberships, media and live participation at levels you set.
Prices are server-set and payouts are recorded so you can check them. Rights, boundaries and privacy stay with you.
Put me on the list as a maker →For clubs, events and operators
Founding partners get six months free of a business page they claim and run themselves, with a direct link to their own ticket shop or site. No commission.
Only the details you approve; secret locations stay secret. You can withdraw at any time, at no cost.
See the founding-partner programme →Together. Private.
Couple Space is a shared room for couples — calendar, wishes, date nights — kept apart from the rest.
SUGR is not open yet. We would rather say that now than later.
- No launch yet
- There is no public access and no launch date we promise. Early access means: you hear it first.
- No counts, no claims
- We do not quote user counts, revenue or popularity. If something is not proven, we do not pretend.
- No money until it is right
- Payments stay off until the payment provider, consumer rules and refunds are fully in place for your market.
- A real company
- SUGR is a product of Swello, registered with the Dutch Chamber of Commerce under 82910413, based in Eindhoven. A party you can reach, not an anonymous app.
From intimate to exuberant.
Events and livestream belong to the same world: labelled, held, and with clear boundaries.
Be there when SUGR opens
Check your inbox
If this address is new on our list, you will get a confirmation email from SUGR within a few minutes. Click the link in that email to confirm your place — that is how we keep the list honest (double opt-in).
No email? Check spam or write to support@gosugr.app.
Business or organiser? See the founding-partner programme.